Italiano
WHO I AM
My name is Adriano Tota, I am 42 years old and my zodiac sign is the same as Fidel Castro: Lion! Even if I have to say that definitely I do not look like him.
I have not done even the military service and when I was 19 years I was doing the civil service in the Municipality of Turin.
I was enrolled to the university but I already had a small IT company with other shareholders.
Result: I was never in the Municipality doing the service and at the University they had seen me only for the enrolment fee and just for some examination with little results.
Instead my IT company was doing really well because I was working 24 hours a day.
Actually to tell the truth I started to work from the age of 14 years. I frequented clubs and associations and therefore all the musical and cultural initiatives, concerts and festivals that were organized by the cooperatives or by some linked companies, therefore I became when I was sixteen years old "responsible for the security".
In short, when something happened, I said to the others what to do and then disappeared.
Because of this experience I have become passionate for art and music, passion that, in recent years, transformed itself a real work. As I was saying at the beginning of this short story, among 19 and 20 years old I was shareholder of an IT company. When I was 23 years old, 17 may 1991, the big change.
I decided to work on my own, not for bad relations with my old fellows and friends, but for obvious differences in interpretation of the business (that ones are big words!).
Helped by various friends, including banks (I would like to say so as we always talk about evil about them), I rented an old building and I started to distribute, to dealers in the sector, computer equipment. This was how "Interdata Gruppo Distribuzione" was born; a company set up to sale to the large to national and international distributors any kind of computers related products.
A small holding that along the years has created the "Supercato del Computer" a maxi store devoted to direct selling to final users, and after that created "Nex Computer Shop" a chain of shops managed as franchising, dedicated to direct selling to single users and small and medium companies.
In 1999 Micromax SpA (currently in the group Esprinet Spa, quoted in the stock exchange with excellent results) bought Interdata.
During this passage I followed the part of the job concerning communication, advertising and management of human resources. The period was not one of the most profitable, but alas, for me it was really a qualitative leap by all means. In a few years I have built a small empire, with turnover of tens of billions that I sold in two moments during 1998 and during 1999.
Clearly this experience gave me really a lot, and today I live completely in a different way, made of music and advice for companies in all sectors and also multinationals those always need freelance experts internationally prepared.
Thanks to the experience gained in the TV world and carried out in the context of marketing activities for the company Interdata (example the Festival di Sanscemo for which I was artistic director for three years) I was able to devote myself to this variegated world obtaining some significant success for my professional life like in the case of the national TV company SASCH that during 2003 and 2004 used as testimonial one of my groups, Clan 537, that in the same years gave his contribution to show such as Miss Italia, Miss Italia Nel Mondo, Quelli Che il Calcio, Cronache Marziane and Top Of The Pops.
Among my musical successes I cannot but recall Boris with the group Tribà and the summer song "Mama insegnami a bailar" that for whole year has been presented in all the major shows on television and radio.
Among the events organized I can only remember with pleasure the success of New Year Eve of 2007, organized in collaboration with the RAI and with the Municipality of Turin, with which it was celebrated the entry of Romania in European Union.
About the advisor activities in Italy and around the world some of the activities of most satisfaction were those that I had as personal advisor of the President Oscar Farinetti, with which I worked in all its recent successes starting with "TRONY... Non Ci Sono Paragoni!", "All’era dell’ottimismo" and "L’ottimismo, il profumo della vita" with Tonino Guerra in Unieuro, until Eataly.
After many experiences in companies such as Lauda Air, Editoriale Domus, Francorosso, HOBBY&WORK I came to Roberto Demeglio Srl with who I started to work in business organization, marketing and communication, and financial planning.
In 2009 "Roberto Demeglio Srl" transformed itself into a new company called "1922 Manifatture Preziose Torino SpA" and I was appointed Chief Executive Officer entering as a Shareholder.
Regarding Piedmont, and specifically Turin, I’m member of the group "Amici de La Piazza dei Mestieri" and I have the great privilege to be member also of the "Directive Council of Compagnia delle Opere (CDO - CDO Piemonte)".
In April 2009 the "Academic Senate of Miami International University" have given me "laurea honoris causa" in marketing and finance.
I hope that you will like my web site, new visitors, like those that visiting it until now have rewarded it for my on-line guides about "Cuba" and about "Cigars" that are rewarded by Virgilio among the best portals.