Chi Sono

My name is Adriano Tota, I am 40 years old and my zodiac sign is the same as Fidel Castro: Leo! Eaven if I really do not look like him!And what’s more, I did not even serve in the Army! At 19 I was performing community service at the Turin Town Hall, I was enrolled at University and I already owned a small computer firm with other associate partners. The result? At the Town Hall I was a sort of “absconder”; at University they only saw me when paying enrolment fees and when taking some unsuccessful exams... On the other hand, business was thriving, because I used to work 24 hours a day.

To tell you the truth, I started to work at 14. I used to attend left-wing circles and associations, therefore all musical and cultural initiatives, concerts and festivals arranged by red cooperatives or by somehow related societies: more precisely, I was in charge of the security until I became the head of security at the age of 16! In a few words, when something dangerous happened, I told others what to do and I disappeared! Thanks to such experience, passion for art and music grew inside of me... and it recently turned into a real job.

As already mentioned at the beginning of this short story, between 19 and 20 years of age I was the co-owner of a computer concern. At 23, on 17th May 1991, I brought myself to the “big jump up the ladder”. I decided to do on my own, not because of quarrelsome relations with my old partners and companions, but for obvious differences in interpreting business (what a big word!). Afterwards, also thanks to the help of some friends - including banks (I insist on specifying it, because people always speak ill of them!) - I rented an old hangar and started distributing computer components to specialised retailers: that comes Interdata SRL, a company created to sell to major users and for the national and international distribution of any product related to the field of computing. A small holding company that over the years has created Il Supermercato del Computer, the maxi store devoted to selling direct to the end user, and Nex Computer Shop, a chain of franchise stores, devoted to direct sales to individuals and small and medium company.

In 1999 Micromax Spa (currently conglobate in the group Esprinet SpA, quoted on the stock exchange with good results) buys the Interdata and I follow this step managing communication, publicity and human resources management.
In those days, the general business climate was not that lucrative, but... oh dear!... for me it really was a qualitative leap in all senses. In a few years, I built a little industrial empire, having a turnover of dozens of billions lire, which I later resold between 1998 and 1999.

Of course such experience gave me and taught me a lot; nowadays, I lead a completely different life, made of music, but I still offer my professional advice to various firms and multinationals which constantly seek expert and internationally qualified freelance collaborators.

With experience in the world of TV made in marketing for the company Interdata (as in the case of Sanscemo Festival for which I was art director for three years), I am dedicated to this world getting some significant successes for my professional experience, as exemplified by the national television campaign for SASCH, in the years 2003 and 2004 , used as a testimonial of my groups, the Clan 537 in the same period has given its contribution to transmissions such Miss Italia, Miss Italia Nel Mondo, Quelli che il calcio, Cronache Marziane and Top Of The Pops.

Among my hits just can not remember to Boris TRIBÀ with the group, with the summer tormentone "Mama ballar to Teach" for a whole year was present in all major TV and radio stations. Among the events taking place, I can only recall with pleasure from the success of the New Year 2007, organized in collaboration with RAI and the City of Turin, with whom he celebrated the entry of Romania in Europe.

Regarding the advice in Italy and around the world some of the activities most satisfaction were those who had seen me personal adviser of President Oscar Farinetti, with whom I have worked for all its recent successes from " TRONY .. Non Ci Sono Paragoni "," To “L'era dell’ottimismo "and" L’ottimismo, il profumo della vita "with Tonino Guerra for Unieuro until you reach Eataly.
Specifically with the president I followed the whole plan and designing the campaign, the study implementation, the display of shops and after the campaign Radio and TV, contributing to a significant critical success and business results.After many experiences in companies like Lauda Air, Editoriale Domus, HOBBY & WORK I have come in Roberto Demeglio and RDG with whom the organization collaborating business, marketing and communication and financial planning, without ever neglecting my musical activities, as chairman of Femi Europe, a division of Fuego Entertainment, quoted by Fugo title.

In some articles published by Italian magazines and dailies, I have been defined as "the man who solves problems" and I really do like this expression. My new life is also largely appreciated by airline companies, flying me every month from Italy to Spain, England, Cuba and Mexico… in short, where I am needed for my music and my professional advice.I hope that my site like you too new visitors, as to those who visitandolo so far have rewarded him for my on-line guide to "CUBA" and "CIGAR" are rewarded by Virgil among the best portals.I take leave of you through a message: every now and then, think of your quality of life. Often, being under lesser pressure can give greater and better results... in all senses.

Adriano Tota